Just Play is the mainstay of the FA's adult football partnership with Mars and targets 150,000 new participants playing the game for at least 30 minutes a week by September 2013.
The campaign is designed to inspire adults to play regular, accessible football in any form, no matter what their level of experience and ability is. The new initiative will help tackle the challenges that face adults head on, by delivering solutions to the many barriers people cite as to why they no longer play.
At the heart of the campaign are Just Play! Kickabouts - a new, informal and fun way to get back into football.
Here in Herefordshire a Just Play! weekly Kickabout Centre will be launched at the Hereford Sixth Form College on Monday 16th January 2012, 7pm to 8pm. More centres will follow. To sign up please visit www.TheFA.com/justplay
For further information please contact Paul Carpenter at the Herefordshire FA on 01432 342179, email paul.carpenter@herefordshirefa.com